Best Practices In Partner enablement

Brains love stories. Why aren't we telling them more often.

Commissions for partners can be contentious. I think they're worth the hassle.

Vibes are the foundation of the safety that's perceived by your teammates and your partners.

Learning and behavioral changes simply don't happen without trust first

Distracted learning is wasteful in critical enablement functions

Better Together STORIES are more impactful than partnership facts

Asking more specific questions gets you to higher quality solutions, faster

The only person enabling your partners on your product is you

Flexibility and comfort in ambiguity are hallmark traits of excellent partner sellers

Partner sales isn't a game. But sometimes a game is like partner sales

Learning for the sake of learning is just compliance.

Asking for budget will require you to prove your worth, especially for partner enablement

Micro-learning is the best kind of learning for partner sellers

If learning is not a cultural value in a company, partner enablement efforts will be a waste of time.

You can measure enablement. In Partner Enablement it's critical that you do.

Partner Enablement isn't just a department or the role of a partner manager.

Partner Enablement learning culture will require executive buy-in, as well as cross functional collaboration.

If enablement isn't backed up by tools, people, and process, it's probably not enablement

When a leader enables their people is just as critical as what they're enabling on

How does a Ecosystem Led Growth (ELG) find its natural balance?

Leadership guidance after a training helps to identify learnings and shape future opportunities.

Identifying gaps and goals is the best first place to start in any partner enablement program

One-Pagers are the go to ecosystem enablement asset. But is it even worth it to produce them?

Trust is everything in partnerships and partner enablement

Knowing how to craft a great story is half the battle

Every partner program has two sides. Internal and External. Both are critical

Building a learning culture and building partner enablement are a great pairing

Short attention spans require short lessons for effective partner enablement

Here are some tactical ways you can measure enablement practices

Enablement can be far away from a sale. It's critical to line up your shot

Great sellers are those who possess certain characteristics that set them apart from the rest